Mā Tāriṇī — the coconut-goddess, patron of Odia prosperity
Mā Tāriṇī is the iṣṭa-devī of the Odia people globally — the goddess invoked for business success, travel protection, marriage. The shrine at Ghatagaon is the primary one; branches exist in every Odia city. The devotee commits to coconut-offering — over 1 lakh coconuts are broken at the shrine DAILY. Devotees promise "if my wish is granted, I will offer coconuts to Mā Tāriṇī" — an economic network of coconut-offerings flows continuously. The goddess has no iconography beyond a set of eyes (red dots on a plaque).
Daily aarati at dawn and dusk; abhisheka with water/milk/turmeric; kumkum offering; red hibiscus; oil lamp. For Tantric or non-Brahmin shrines: goat-sacrifice (traditional; increasingly symbolic pumpkin-breaking).
Hinduism's goddess-traditions are vast and diverse — 51 Shakti Pīṭhas, 10 Mahāvidyās, 9 Navadurga, 8 Ashta Matrika, hundreds of regional forms. Each is a distinct face of the one supreme Mahā-Devī.